PIEDMONTS PEACHES
BRANDING & PACKAGING
Piedmont’s Peaches is a fictional brand, inspired by a family-owned peach farm founded in rural Georgia in 1974. The concept imagines the farm’s next chapter—partnering with small growers across the Southeast and expanding beyond farmers markets into regional grocery stores.
This packaging and branding suite features warm, citrus-inspired colors drawn directly from the fruit itself, paired with hand-drawn illustrations and a retro, 70s-inspired typeface and logo. Together, these elements create a sense of authenticity and nostalgia, evoking a homegrown product rooted in Southern charm. The cohesive system blends character and approachability with bold shelf presence, resulting in a brand identity that feels both timeless and fresh.
