Piedmont’s Peaches

Piedmont’s Peaches is a fictional brand created for my Design I class, inspired by a family-owned peach farm founded in rural Georgia in 1974. The concept imagines the farm’s next chapter—partnering with small growers across the Southeast and expanding beyond farmers markets into regional grocery stores. This packaging and branding suite was designed to support that growth, highlighting a lineup of fresh, approachable products like peach juice, homemade jam, and dried peach slices. The visual identity blends Southern charm with shelf-ready clarity to help Piedmont’s Peaches stand out in a competitive market.